Description
Job Summary:
The Social Media Executive is responsible for managing and implementing the
social media strategies across various platforms. This role involves Suggesting
engaging content, Creating monthly and weekly calendars of multiple clients,
monitoring social media channels, scheduling and posting, analyzing
performance metrics, and staying updated with the latest trends and drive
audience engagement.
Responsibilities:
Content Creation: Develop creative and compelling content
(including text, image, and video) tailored to each social media
platform for multiple clients by Coordinating with marketing, content,
and design teams to align social media efforts with overall brand
strategies.
Platform Management: Manage and maintain social
networking sites like Facebook, Instagram, Twitter, LinkedIn, and other
relevant platforms.
Analytics and Reporting: Monitor social media metrics,
track performance, and generate reports to analyze the effectiveness
of campaigns.
Trend Analysis: Stay updated with industry trends and new
social media platforms/tools to implement innovative strategies.
Skills and Qualifications:
Strong understanding of various social media platforms and
their best practices.
Proficiency in content creation tools and social media
management platforms (e.g., Buffer, Hootsuite).
Excellent written and verbal communication skills.
Analytical skills to interpret data and draw actionable
insights.
Experience :
Minimum 1 year Experience in digital marketing or social
media management is preferred. We are not looking for highly
experienced candidates